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Memo to CNN: Gallup's just not that into you

Written By mista sense on Tuesday, March 21, 2006 | 5:36 PM



Hey CNN, when Gallup breaks up with you and says, "It's not you, it's me," guess what: it's you:

The news of the CNN/Gallup poll breakup became public today when an internal memo made its way on TVNewser.

According to the post, CEO Gallup Jim Clifton wrote to employees: "We have chosen not to renew our contract with CNN. We have had a great relationship with CNN, but it is not the right alignment for our future. .... CNN has far fewer viewers than it did in the past, and we feel that our brand was getting lost and diluted," Clifton continued. "...We have only about 200,000 viewers during our CNN segments."

Ouch.

Well, in response to news, CNN SVP Laurie Goldberg e-mailed a statement to the Hotline. Clifton's statements "are not only unprofessional but in every respect untrue." Clifton told CNN pres. Jim Walton "that the reason that Gallup wanted to end their partnership was that the CNN brand was so dominant that Gallup wasn't getting the attention for the polls that they wanted."


Yeah, yeah. We know, CNN: Gallup was just holding you back, you're glad it's over, you were thinking of moving on anyway, blah blah blah...

Say, was that a sniffle?

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