Also of interest in Mediaweek (subscription), a survey by Ipsos Media showing that among the top business executives in the U.S., the most-watched cable news program is Fox News Channel's "The O'Reilly Factor":
Of the 2,275 highly affluent respondents, 74 percent have direct responsibility for company purchases, including media spending. The most-visited sites by those polled are cnn.com (11 percent) followed by msnbc.com (8 percent) and wsj.com (5 percent). The most-watched broadcast network programs are NBC's Today (17 percent), NBC Nightly News with Brian Williams and ABC World News Tonight (14 percent) and CBS Evening News and ABC's Good Morning America (11 percent). The most-watched cable network program is The O'Reilly Factor on Fox News Channel (14 percent).
