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CNN: Rooting for Ghana in the World Cup. Why? Funny you should ask...

Written By mista sense on Tuesday, May 30, 2006 | 4:00 AM

Today's CNN eye-roller of the day: check out this puff piece on Ghana's chances in the 2006 World Cup on CNN.com...and ask yourself, hmmmm....

LEICESTER, England -- Ghana continued their warm-up for the World Cup with a comfortable 4-1 victory over Jamaica.

"We are getting better each game and by the time of the World Cup we will be ready to beat any team," said Serb coach Ratomir Dujkovic.

Ghana are in Group E with the Czech Republic, the United States and Italy.

They got off to a perfect start when Sulley Muntari pounced on a loose ball on five minutes after Jamaican keeper Donovan Ricketts could only parry a shot.


"Warm-up for the World Cup"? "Perfect start"? I read the sports pages, and I can't remember the last time an actual professional sportswriter nearly fainted with bliss over the prospects of a team he didn't have money or a relative on.

So why the dumb slobbering over Ghana's soccer team? Could it be, oh, say, because Ghana is now CNN's client?

[Ghana announced on Monday is has] launched a new media campaign to market Ghana through the Cable News Network (CNN) for three months.

The campaign seeks to entice CNN's global viewers to experience at first hand the richness and diversity of Ghanaian culture, tradition, chieftaincy, and natural edifices such as forts and castles, game and wildlife, parks and gardens, rivers and waterfalls.

The 60 seconds promotion would be telecast to CNN viewers in Africa, Europe and the Middle East during prime time through CNN's Sight and Sound programme.

Bridgette Katsriku, Chief Director, who launched the campaign on behalf of the sector Minister said the ministry had developed a strategic plan to ensure the country did not become a dumping ground for misfit tourists.


In other news today, Ghana's new partnership with CNN got off to a "perfect start" as its reporters apparently got the memo that as long as Ghana's checks don't bounce, only good news can be reported about the country.

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