George Alagiah, the host of "World News Today," the BBC morning show set to debut in the US on July 3, says the show is aimed at "savvy" Americans "frustrated by the fluffiness" of American morning news shows. (That's Mr. Unfluffy himself, above.)
The Financial Times is too happy to shill for the Beeb's new venture, saying that Alagiah's broadcast will provide contrast between "the often right-leaning views adopted by many top US anchors, such as Bill O'Reilly on Fox News Channel."
And get this:
A BBC spokesperson said that American morning news programs like the Today Show, Good Morning America and Fox and Friends don't report news in a serious manner, instead they offer what he called "fluff".
Jeremy Hillman, a BBC World editor, said the BBC's news reporting is "globally responsible and impartial", inferring that the U.S. news is influenced by political favouritism or ad dollars.
If the BBC thinks it can attract American viewers by a) implying that most of them are idiots for watching top-rated morning shows like "Fox & Friends" and b) calling the competition biased for providing unbiased news, well, knock yourselves out, guys. I predict you're going to get all the unfluffy, serious news you want when your first ratings come out, if you catch my drift.
