That's the headline, and the art, from Wall Street Fighter, and it fits:
Back in June, the Huffington Post reported that 'The Big Idea' was one of the least watched shows on CNBC and, as a matter of fact, it was often 'scratched'. This means its ratings were lower than the 122,000 viewers needed to even register on the Nielsen rating system. Since the start of 2008, Deutsch's show has 'scratched' for 61 of its 142 telecasts. That's basically saying that 43% of the time, no one is watching.
The Cable Gamer can remember when CNBC had a distinct prime-time identity. But that was 10 or more years ago, when Geraldo Rivera, love him or hate him, cut a distinct profile on nightly topics as different as the trial of O.J. Simpson or the impeachment of Bill Clinton.
But that was long ago and far away.
