CNN prez Jon Klein: "Sizzle is out"

If you are feeling even the tiniest bit queasy, don't read this David Carr New York Times piece on CNN's shameless celeb-interview whoring in the guise of news and CNN prez Jon Klein's shameless trademark doublespeak, because it will make you barf. If, however, you are up for a laugh, Carr does a great job slicing and dicing the identity crisis masquerading as a cable news channel that is CNN:

"Sizzle is out — audiences expect substance, and we deliver that in a way no one else does," Mr. Klein said. "We are feeling very good about the momentum we have gained and the fact that we are showcasing our reporting. Our gimmick is news."

Angelina Jolie talking about her tattoos is substance? What?

And if Klein can't figure out that 1) sizzle is NEVER out and 2) that sizzle is a successful lead-in to substance (hello), what is he doing running a cable news network?

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