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Method acting? Try method anchoring

Written By mista sense on Wednesday, August 23, 2006 | 6:22 AM


Fox News "News Watch" panelist Neal Gabler writes a must-read analysis of CNN "method anchor" (genius phrasing on Gabler's part) Anderson Cooper. Heck, the piece itself is genius.
The only seeming problem with the Method approach to news is that no one much is watching "Anderson Cooper 360...."

...But in the same way that companies now exist to drive up stock value rather than stock value's existing to drive up companies, it is entirely possible that CNN sees Cooper's stardom as its own reward -- a way to brand the network as hot even if no one is watching and to try to get advertisers aboard on the assumption that CNN as the "home of Anderson Cooper" is an easier sell than CNN as the "most trusted name in news."


Read the whole thing, you'll sound much smarter at parties, I promise.

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