Home » » When I read about a sweltering tent with a funereal atmosphere, I think MSNBC anniversary

When I read about a sweltering tent with a funereal atmosphere, I think MSNBC anniversary

Written By mista sense on Tuesday, August 8, 2006 | 8:43 AM

Variety's Michael Learmonth writes about the embarassed, furtive, nobody-here-but-us-chickens anniversary celebration for MSNBC:

Talk about a corporate conundrum: How do you celebrate the first decade of MSNBC.com without drawing attention to the same milestone at MSNBC?

NBC U pulled out all the stops for MSNBC.com's 10th anni, circling the ice rink at 30 Rock with flags signed by staffers and throwing a champagne celebration on the Top of the Rock last week.....

A few weeks earlier, MSNBC quietly marked its 10th under a sweltering tent in Secaucus, NJ. No press was invited. Publicly, the milestone was ignored.

Why? Anniversaries are a time for looking back -- and that would invite unwelcome analysis of the net, which hasn't unseated Fox or CNN, even with the power of NBC News behind it...

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