According to "Inside Indiana Business," MSNBC has reached a deal with Ball State University to provide the network with programming content.
TCG is all for everybody trying lots of new things, especially if it involves reaching out to folks in red states, but at the risk of seeming like an old fogie, one must remember that the goal of a cable news network is to cover the news, not to air student videos. So yes, let's give this reported deal a chance, to see how it works out, if it works out. But unless Hollywood, or Hezbollah, or high tech, moves to Muncie, we don't see much chance that the focus of news is going to be much in Indiana. No offense, Hoosiers! One of the reasons we like your state is that it is wholesome, even if "wholesome" is sometimes a synonym for dull--er, make that quiet and peaceful!
The news should always be a function of where the news is, not where the newsgatherers might be attending college.
Speaking of new ideas in media, Jim Cramer--who is not a buffoon, even if he plays one on CNBC's "Mad Money"--has a shrewd piece
piece on the future of Viacom in the current issue of New York magazine. There're a lot of good ideas for Sumner Redstone in here, all of which have to do with the future convergence of the media. Hint to Sumner: Think video games.
