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The Cable, The Media Game, and Google: A Tale of New and Newest Media

Written By mista sense on Friday, April 13, 2007 | 11:03 AM





Media Biz blogger Paul R. LaMonica has an interesting take on the latest twists and turns on the struggle between New Media vs. Newest Media.

The New Media, in this case, are the content providers, including CBS, which have gone digital. Yes, those are Old Media companies, but they have embraced the Net, even as they keep their foothold in TV and radio. The Newer Media are the search engines and "user-generated content" sites, such as Google. These Newer Media outfits deny that they are media--as Silicon Valley blogger Tom Foremski noted recently--because they don't want to send up alarm bells in the extant media outlets that cover them.

But eventually, the reality that the New and Newest Media are in conflict becomes clear, as LaMonica makes clear in this item.

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