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The Discovery Channel Enters the Cable Game--From Behind the Green Door

Written By mista sense on Sunday, April 8, 2007 | 9:03 PM


The New York Times' Richard Siklos reports that The Discovery Channel is launching an all-green TV channel, using the working title, "Project Green."

This is an interesting and revealing development. Obviously the announcement reminds us of the increasing interest in environmental news. And at the risk of repeating herself, The Cable Gamer would like to point out that environmental news is, well, news.

What happens with global warming and every other environmental story is important--really important. Now, of course, Discovery will have to live up to the standards of news, and be judged accordingly.

So welcome to The Cable Game, Discovery Channel.

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