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How the Lower Third Lives

Written By mista sense on Monday, September 24, 2007 | 1:45 PM











The New York Times' Wendy Lee offers an interesting take on "the lower third." You know, the space at the bottom of the screen that features the "crawl," or "ticker," concerning news, upcoming show teasers, etc. Today, some viewers complain about such "clutter," and they certainly have a right to their opinion.

But The Cable Gamer is pro-clutter, and here's why: because "clutter" is a synonym for "information."

And information is what the Convergence World is going to be all about, when the TV and the computer merge. You want a "clean" screen? Just somebody talking to you? You got it. You want a thicket of data? You can have that, too. Each is just a click away.

You want cartoons, graphics, animations, music? You can have that, too.

In the future, there won't just be one crawl, or two, there'll be an infinity.

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