The strength of November's just-released NPD numbers is really nothing short of shocking when you consider the extenuating circumstances. Somehow, the video game industry is still experiencing steady growth, and those who assumed that the core market gamer would continue to spend on games while the mainstream consumer dialed spending back are thus far not correct, it seems -- just look at Wii Play still high on the chart at number 3, and Wii Music managing to make the top 10. In fact, this might be the most "mainstream" NPD result I've ever seen!
The results shock me in part because I have recently been acting as if the fact that this consumer exists is a revelation, as I wonder how better I can address them -- how humbling to realize the extent to which this mainstream consumer is carrying the industry.
And anyway, we're not "recession-proof," of course, as I keep saying, but resistance might be more apt a term -- oh, yeah, and Resistance 2 charted in the top 10. Other than that, Sony got pretty creamed, although it continues to grow against its own metrics.
Okay. Nintendo is prolly recession-proof. Holy geez.
[i blame kyle]
