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MSNBC Hearts Obama. Now It's All But Official--Obamalotry Is The Cornerstone of MSNBC's Branding Campaign

Written By mista sense on Wednesday, May 6, 2009 | 12:15 PM

















Cable Gamer Felix Gillette nails MSNBC the hard way--by using abundant quotes from MSNBCers and NBCers, in which they are all too proud to declare their devotion to Obama, declare that Obama is the future of the channel, etc.

Such corporate sucking up is a great way to get more federal bailouts, and maybe it will help Jeff Immelt get some big job in the Obama administration, and it will certainly make Jeff Zucker a hero to his trendoid Manhattan friends.

But in merely recording his words, and those of his MSNBC colleagues, Gillette makes the likes of John Kelly, a NBC/MSNBC ad-sales exec, look more like a Koolaid drinker than a sober-minded suit.

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