The fight over Health Care is transfixing Washington DC these days, and maybe the country, too. That seems to be the message of TV Newser's report that Roni Selig will be joining CNN as "senior executive producer/director of the health and wellness medical unit."
As TVN puts it, "Selig will lead CNN's medical reporting and investigations across all platforms, working alongside chief medical correspondent Dr. Sanjay Gupta."
This hire is an interesting straw in the wind. CNN has been floundering, of late, falling into third by some measures. It tried to ride the Michael Jackson death to ratings glory, and has struggled to beef up its "black" identity, airing specials starring Soledad O'Brien and Roland "Text Dawg" Martin. But both of those gambits were failures--the "Jackson Effect" was temporary, and the O'Brien/Martin specials were a dud.
But Health Care is interesting to just about everyone, so we shall see what CNN does with this.
