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"CNN Falls Behind MSNBC in Annual Prime-Time Ratings"

Written By mista sense on Thursday, December 17, 2009 | 9:55 AM





The headline of Bill Carter's story in of The New York Times this morning was certainly bad for CNN: "CNN Falls Behind MSNBC in Annual Prime-Time Ratings."

So that much is good news for MSNBC.

But a look at some of the details on MSNBC's numbers--focusing here on the 25-54 demo-- were kinda startling:

MSNBC’s daytime problems are also illustrated by the puny totals for daytime hosts like Andrea Mitchell and Dr. Nancy Snyderman, which on Tuesday attracted only 17,000 viewers and 23,000 viewers respectively.

In ratings for the total day, Fox, which was up 16 percent, averaged 320,000 viewers for the year, while CNN was down 24 percent, to 185,000, and MSNBC was down 21 percent, to 149,000 viewers.


Time-Warner has obvious problems with CNN, not that T-W seems to notice; but Comcast has some work ahead of it, too, with MSNBC.

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