The Krak (that's Steve Krakauer to those who don't love him) has the gruesome details on the decay of MSNBC's ratings.
So what's incoming NBCU prexy Steve Burke going to do about this? GE's Jeff Immelt may have been willing to tolerate chronic underperformance by MSNBC, but Comcast isn't known for such slackery.
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» Calling Steve Burke! "MSNBC Dayside Demo Ratings Lowest In 11 Years."