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Google, deeper into The Cable Game

Written By mista sense on Friday, October 29, 2010 | 12:14 PM

From Mike Allen's "Playbook" in Politico this morning:
KATIE COURIC COLLABORATES WITH GOOGLE FOR CBS NEWS' ELECTION NIGHT COVERAGE ... 2008 Election Coverage Won the DuPont Award for Excellence" - CBS News release, "Led by CBS EVENING NEWS Anchor and Managing Editor Katie Couric, CBS News election coverage will [feature] reports and analysis from political reporting veterans Chief Washington Correspondent Bob Schieffer, Senior Political Correspondent Jeff Greenfield and CBS News Congressional Correspondent Nancy Cordes. The CBS News team will collaborate with Google to present unique information that will enhance its analysis of the nation's attitudes toward the candidates and the issues. In 2008, CBS News broke new ground with Couric's election night webcast. In 2009, CBS News launched WASHINGTON UNPLUGGED, the first regularly scheduled network political webcast. This year, for the first time, CBS News will work with Google to showcase election search trends, as well as data from YouTube about popular political videos, to provide insights into Americans' thoughts and interests as the nation votes in this crucial mid-term contest."

This Election Night plan is presented as a collaboration between CBS News and Google, but TCG believes that in the future, this collaboration will be remembered as yet another step in the Googlei-ization of the news, and the legacy MSM news media--soon to be just pixels on Google's big screen.

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