Home » » MSNBC's Mystifying "Lean Forward" campaign doesn't just mean "Lean Left." It also means, "Lean Yellow." And so what does that mean?

MSNBC's Mystifying "Lean Forward" campaign doesn't just mean "Lean Left." It also means, "Lean Yellow." And so what does that mean?

Written By mista sense on Tuesday, October 12, 2010 | 12:57 PM

A very strange, very well-funded, very yellow MSNBC ad campaign seems to have taken over Politico earlier today.   Interesting that the color scheme, screen-grabbed here from Politico's home page, has nothing to do with the look of parent NBCU, or current overall owner GE, or soon-to-be overall owner Comcast.  It's a whole new thing; the only legacy iconography is the itty bitty NBC peacock.  Everything else is different.

One is thus left to wonder: Is MSNBC consciously trying to differentiate itself from the rest of NBCU, or does GE or Comcast want to see MSNBC looking as different as possible for their own reasons?

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