First, MSNBC chief Phil Griffin points out the obvious to Keith Olbermann--MSNBC is a distant second to Fox, and Olby himself is no higher than #13 in the rankings of cable news outlets:
And of course, for all his bravado, Olby wants his paycheck, so he has to think hard. And here's what he comes up with:
"Attack Fox!" Indeed, that's exactly what the MSNBC formula consists of these days. Better to attack Fox than to defend Barack Obama.
And note all the nice touches in Jim's illustration: "The O'Keith Factory," "The Spin Starts Here," and, of course, the politically correct lightbulb. Thanks again, Jim!
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» Jim Hubbell explains the thought process at MSNBC in two easy panels