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CNN: The continuing on-air identity crisis

Written By mista sense on Wednesday, July 27, 2005 | 6:18 AM


The Louisville Courier-Journal points out that Attention Deficit Disorder as a corporate identity is no way to run a cable news channel:

"CNN keeps changing people, programs and news executives these days in moves that confuse its audience and aren't making much headway in helping the network catch up with the Fox News Channel....CNN's audience dropped 13 percent with an average of only 721,000 viewers between 8 and 11 p.m....CNN Headline News jumped ahead of MSNBC, which dropped 4 percent to 310,000 viewers with rumors persisting that Microsoft wants out of its flagging partnership with NBC.

"CNN appears to have taken former owner Ted Turner's advice about doing more international news, which may be a noble pursuit but won't help it much in its chase with Fox."

Well, Ted Turner also famously said that "Just because your ratings are bigger doesn't mean you're better." Maybe that's the secret guiding consolation prize, I mean philosophy, at CNN these days.

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