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Abrams wants MSNBC "edgier, faster and more urgent..." Sounds like he's describing meetings with Olbermann's lawyers

Written By mista sense on Monday, July 17, 2006 | 8:05 AM

The AP's David Bauder writes the piece to read about MSNBC's 10th anniversary of televised irrelevance:

Abrams said he's determined to make MSNBC's programming "a little edgier, a little faster and more urgent" than before.

Clearly, he's not afraid to fight, which may be a useful trait. MSNBC, which celebrated its tenth anniversary this weekend, has spent virtually all of its existence behind Fox News Channel and CNN in the ratings, groping for an identity and even a reason to exist...


I'm going to make a prediction here. All the countless stories about MSNBC's struggle for an identity are going to slowly morph into countless stories about MSNBC's struggle to be believed that they're struggling for an identity. In other words, talk has always been cheap on MSNBC and it's just a matter of time before their promises--"We can change! We promise!"--become even cheaper, and viewers pack their stuff and leave for the last time.

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