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News and the web: evolve or die, Rather-style

Written By mista sense on Wednesday, July 12, 2006 | 8:17 AM


Something to take into account along with the more attention-grabbing HDNet/Mark Cuban deal: a interesting piece in the Hollywood Reporter on Dan Rather's post-CBS plans that indicates that career-wise, Dan is choosing to aggressively evolve, not to die:

AOL might have a new message for the Internet: You've got Dan.

The Time Warner-owned Internet company is in negotiations with representatives for veteran CBS anchor Dan Rather to play a role in original programming for its online video offerings, sources said.....The prospect of a TV news icon transitioning from broadcast to broadband would mark a milestone for new media, which is beginning to rival mainstream television for eyeballs and advertisers. It also would boost an already robust AOL News division, which under the leadership of Lewis D'Vorkin, an AOL veteran and former senior editor at the Wall Street Journal and the New York Times, has built a following on the Web....

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