How does one feel about advertising? A necessary evil, I'd call it. Nobody likes to watch ads--although some, such as the Geico spots, are pretty good--but nobody wants to pay for content, either.
Now, according to Matt Richtel in today's New York Times, looks like advertisers have found a new place to place ads --on your cell phone.
This trend comes as cell phones become more central to the media universe, including The Cable Game. Most cable news channels already offer at least some cell-phone programming, and much more is coming.
Eventually, they will figure out how to turn that little two-inch-by-two-inch cell phone screen into something that at least looks big to the eye. And then Verizon, and others, will have full-blown networks, or at least the chance to create them. What will their content be? Now that's a $64 billion dollar question.
