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» "Cable news ratings race heats up/CNN, MSNBC set sights on second-place"
"Cable news ratings race heats up/CNN, MSNBC set sights on second-place"
Written By mista sense on Wednesday, July 11, 2007 | 1:03 PM
That's the headline atop Michael Learmonth's piece in Variety.
As always with Variety headers, it's just about impossible to beat the trade mag for clarity and conciseness. Here're the key numbers, showing that Fox News is still way out front, not only in total viewers but also in the key younger demographic:
MSNBC averaged 201,000 in the 25-54 demo over the week, just ahead of CNN's 193,000 average viewers. Fox News Channel led all cable news with 307,000 demo viewers.