
So says Kim Masters, the veteran entertainment industry chronicler, in The Daily Beast this morning.
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The fact is NBC Universal never fit in with GE anyway. That mismatch may have been fine when the economy was stronger but not so much now, when traditional media businesses have such a dubious future. The economic meltdown has brought the looming problems caused by the digital revolution into sharp focus.
The Cable Gamer has been predicting the sale of NBC-U for two years now. The meltdown might have slowed the process--because GE needs money from the federal government, and the federal government needs lackeys such as those found at MSNBC and other NBC properties (including NBC)--but the larger logic of de-conglomeration, as Masters suggests, is inescapable.