Home » » "It's 4 PM: Does Comcast Know Where CNBC's Viewers Are?" Maria is the the Money Honey Nevermore.

"It's 4 PM: Does Comcast Know Where CNBC's Viewers Are?" Maria is the the Money Honey Nevermore.

Written By mista sense on Wednesday, December 1, 2010 | 3:18 PM

"It's 4 PM: Does Comcast Know Where CNBC's Viewers Are?"--so asks Tyler Durden of the cool financial-news blog, ZeroHedge.  As Tyler puts it, keying off of the ratings troubles of the ex-Money Honey, Maria Bartiromo, which he attributes to CNBC's "brown-nosing" of the Obama administration:

In a sad twist of fate for Comcast, its recent business channel acquisition, which numerous independent reports have alleged has become nothing but a prattling brown-nosing drone for the administration, spewing forth an endless barrage of mindnumbing propaganda, is seeing an ever increasing plunge in its viewership (which arguably validates said independent reports) which in November dropped to 47 in the demo, a 36% slide from a year earlier. Nowhere is this more obvious than in what's left of the audience of the original CNBC icon: Maria Bartiromo. The once jet-setting, and now merely setting money honey, whose Closing Bell slot starts at 4PM, has stooped to having the dubious reputation of being in possession of the weakest 25-54 demo among all of CNBC's November viewership, at just 41K per Nielsen's, a massive 51% drop from November 2009, and a 11% drop from October, it seems CNBC's ever sparser viewers have decided that even icons have a useful shelf life. But that's ok: we are confident that once the next round of CNBC "business rationalizations" takes place shortly once the NBC Universal transaction formally closes, the $ Honey will be able to fall back on the proceeds from her latest bestseller: "The Weekend That Changed Wall Street: An Eyewitness Account", which since publication on September 7, has blitzed almost to top of the charts and currently languishes in the much coveted spot #10,655 of bestsellers.

So in other words, Steve Burke is going to have his hands full, going through all the "C's" and cleaning out the deadwood.   And so, to mix a metaphor, that could be a sour experience for Maria B.

Meanwhile, if you want the truth about business and the economy, you're better off at FBN. 

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